Welcome to Our Blog

We have long suspected that all the national media interest in satellite radio did not reflect what was going on with the American consumer. So late last year, we decided to ask consumers, despite all the hype, how much attention they are really paying to satellite radio. On January 13, 2006, we launched the first AMS Radio Index, a scientifically conducted national survey of 1,008 American adults, which revealed important and fascinating information about our most important constituency, the consumer.

For one thing, we learned that 64 percent of the respondents said they were listening to radio as much as, or more than, they were five years ago. While ratings for the former Big Three television networks and circulation figures for daily newspapers continue slipping, commercial radio is demonstrating yet again that, despite the ongoing changes we are seeing in the world of technology, our medium continues to be relevant to the 21st Century consumer.

The initial AMS Radio Index generated so much interest that we have decided to commission at least two national surveys a year. The results of both of all of our indexes are available to everyone; just log onto the AMS Radio Index icon at the bottom of the home page. We also hope you take an active part in this blog, which we are calling "Industry Viewpoints." I hope this will be the beginning of provocative and timely discussions about radio’s future.

At AMS, we continue to be bullish about radio, and we want to get the word out. We invite you to join us.And here is the rest of it.